Small Business Public Relations Resources

PUBLIC RELATIONS

DIY PR: 8 Public Relations Solutions for Small Businesses

By Sara Angeles, BusinessNewsDaily Staff Writer

Public relations is key to any successful business venture. For budget-conscious small businesses, however, hiring a PR firm is out of the question. What’s a resource-strapped business owner to do? Take the do-it-yourself route, of course. But DIY doesn’t always mean effective. To help you get the most of your self-launched PR campaigns, here are eight DIY PR resources you shouldn’t miss.

READ MORE HERE>>>

SMALL BUSINESS PRESS RELEASE GUIDELINES

29 Press Release Examples From The Pros

By Jaqueline Thomas

Writing a great press release can be intimidating if you’ve never done one before. What should you say? How should you format it? What’s important to include and what should you always avoid?  Keep reading for our tips and 28 real live press release examples from other professionals.

READ MORE HERE>>>

SMALL BUSINESS MEDIA RELATIONS

Getting Press: Here’s 14 PR Tips For Brands & Small Business

By Josh Ochs

It’s not easy running a business. You have to produce a quality product, find new customers, provide impressive customer service and then, (when things go right) you need to market your success stories.

We set out to get tips from PR professionals at over a dozen companies and asked them to share some of their best public relations tips they use to get press for their company and/or clients.

What are new ways that brands and small businesses are getting publicity?

READ MORE HERE>>>

SMALL BUSINESS CRISIS MANAGEMENT

Why Should a Small Business Have a Crisis Management Strategy?

Not only is British Petroleum responsible for an oil leak in the Gulf of Mexico that threatens the ecosystem of the Gulf States, but its CEO, Tony Hayward, has come off looking less than sympathetic. His comments throughout the crisis have indicated a lack of seriousness about this very important issue.

Whether BP could have handled the oil disaster differently or done something more to stop it will be determined in the weeks to come. But the communication that the company has had about the issue with the public and the media have been less than stellar.

READ MORE HERE>>>

PUBLIC RELATIONS SERVICE

Need a targeted public relations plan and/or copy writing services? If you have immediate needs, we can create and deliver a public relations plan for you within 7 days.

Contact us today  for a free PR program proposal designed to help you reach you target audience, publicize you competitive strengths and secure exposure for your brand. — this is key to getting marketplace attention.

5 Inexpensive Ways to Do PR for Your Company

A PR company can be one of the best, and most expensive investments to your business. When you’re first getting started, or you’re bootstrapped for cash, a third-party expert to handle these communications is tough to afford. But there are plenty of ways to get your name out there without a big investment.

1. Become the authority in your industry

Writing a blog for your company website not only helps you gain traffic to your website and rank in search engines, but it can make you an authority in your industry. Marcus Sheridan saw first hand how simply answering questions on his blog lead to positive PR and company growth.

Sheridan, the owner of River Pools and Spas, was hocking a luxury item in 2009 during one of the worst economic recessions. Rehauling his marketing plan, he focused on answering basic questions his potential customers would type into a search engine. By simply answering his clients’ questions, his blog posts were ranking organically on search engines, showing authority in the pool and spa industry, bolstering sales, and leveraging his media story. Many press stories later his successes were featured in the New York Times.

READ MORE HERE….

What Story Does Your Church Website Tell?

By Patricia of  Smart Church Management

I visited a church recently by way of their website.  I was out of town and wanted to find a church for Sunday service.

I did what most people would do and just googled area churches.  As I scrolled I found a church’s website.

The website did a great job of preparing me for an amazing church experience and telling me their story.  Read the Full Article →

SCORE graphic – mentor – advice, skills, training, experience Double Your Odds of Success by Meeting with a Small Business Mentor or Advisor

January is National Mentoring Month and a good time to start meeting with a small business mentor, coach or advisor — a free service to small businesses through the SBA resource partner network.

Research shows small businesses that receive three or more hours of mentoring achieve higher revenues and increased business growth.

Even better, according to a 2014 survey by The UPS Store, 70 percent of small businesses that receive mentoring survive more than five years – double the survival rate of non-mentored businesses.

READ MORE…

More people are turning to Facebook’s News Feed to consume news

The ways in which people are finding and reading news stories has changed radically in recent years.

Today, Facebook is one of the biggest sources of stories and videos on the internet, alongside Twitter and Google.

How big?

Research from the Pew Research Center found that 63% of Facebook and Twitter users used those social media sites as news sources in 2015, up from around 50% in 2013.

This cuts across nearly every demographic group. For example, news use on Facebook grew among both men (44% to 61%) and women (49% to 65%). When it comes to age, though, they found that younger users place greater importance on finding news via social media sites like Facebook.

SOURCE: http://blog.hubspot.com/marketing/facebook-news-feed-features-facts

Engaging, Consistently, High-Quality Content Marketing!

Engaging, Consistently, High-Quality Content Marketing

If you want to engage in a consistent, high-quality content marketing campaign, you need to develop strong written content that educates readers and showcases your brand as a trusted source of information. But what business owner has the time to develop it?

With Whyte-Hall Communications’ content packages, you get consistent blog content, press releases, articles, social media content and more — along with the helpful guidance of a professional copywriter. Check out the options below:

Bronze — $260/month

Our ‘Bronze Package’ gives you a strong foundation of content on a monthly

You get:

  • 4 Blog Posts and/or Newsletter Articles
  • 1 Press Release with ReleaseWire Distribution
  • 15 Social Media Posts (choose from Twitter, Facebook or LinkedIn)

Silver — $450/month

Our ‘Silver Package’ allows you to engage in a more robust content marketing strategy, including the following:

Gold — $650/month

  • Our ‘Gold Package’ gives you the ability to make the biggest impact with your content marketing efforts. You get:
  • 8 Blog Posts and/or Newsletter Articles
  • 1 Press Release with ReleaseWire or PRUnderground Distribution
  • 30 Social Media Posts (up to 2 platforms)
  • 1 Extended Article or Blog

Get Started

We also offer customized solutions, so if you need something different than the packages outlined above, we’ll work with you to find a solution that meets your needs. As with all of the services offered by Whyte-Hall Communications, you have access to a dedicated editor who you can turn to for guidance or feedback whenever you need it — at no extra charge.

Check out our blog for free tips, advise, and useful information.

Announce Your News To The World!

Need to work with dependable blog writers?

For only $35, our professional copywriters will use your ideas to create professional quality blog content that’s engaging, informative and provides value to your readers. Most of our clients work with us on an ongoing basis, and we can help with everything from brainstorming topic ideas to setting up a comprehensive monthly content calendar.

Working with a Whyte-Hall Communications blog writer allows you to accomplish several key marketing objectives:

  • Engages current and potential customers by providing reliable, informative content that they can use and find interesting.
  • Assists with search engine optimization (SEO), demonstrating that the content you offer is valuable and deserves higher rankings.
  • Shares your industry expertise and positions you as a thought leader in your field.
  • Establishes a foundation for your online marketing efforts, allowing you to build your presence on social media and other platforms.

Make blog content writing easier for your business!

Our blog and web content writers are experienced professionals in the fields of public relations, marketing and journalism, and have extensive knowledge of a wide range of topics and industries. Everything we produce is edited and proofread by qualified copy editors, who ensure your content is ready to publish and meets the highest standards.

Our services include:

  • Original content from a professional, U.S.-based blog writer
  • Free revisions
  • 100% satisfaction guarantee
  • You own the rights to all blog content developed
  • 24 hour (or less) turnaround

Need a blog post ASAP? If you have immediate needs, we can write and deliver content within 24 hours. Ordering is easy and only takes a few minutes. Simply click here to answer some questions and submit your payment.

HELPFUL FREE PR INFORMATION: If you need PR news and tips, and helpful articles, please check out our informative blog!

Why You Need Dependable Blog Writers

Need to work with dependable blog writers?

For only $59, our professional copywriters will use your ideas to create professional quality blog content that’s engaging, informative and provides value to your readers. Most of our clients work with us on an ongoing basis, and we can help with everything from brainstorming topic ideas to setting up a comprehensive monthly content calendar.

Working with a Whyte-Hall Communications blog writer allows you to accomplish several key marketing objectives:

  • Engages current and potential customers by providing reliable, informative content that they can use and find interesting.
  • Assists with search engine optimization (SEO), demonstrating that the content you offer is valuable and deserves higher rankings.
  • Shares your industry expertise and positions you as a thought leader in your field.
  • Establishes a foundation for your online marketing efforts, allowing you to build your presence on social media and other platforms.

Make blog content writing easier for your business!

Our blog and web content writers are experienced professionals in the fields of public relations, marketing and journalism, and have extensive knowledge of a wide range of topics and industries. Everything we produce is edited and proofread by qualified copy editors, who ensure your content is ready to publish and meets the highest standards.

HELPFUL FREE PR INFORMATION: If you need PR news and tips, and helpful articles, please check out our informative blog!

Our services include:

  • Original content from a professional, U.S.-based blog writer
  • Free revisions
  • 100% satisfaction guarantee
  • You own the rights to all blog content developed
  • 24 hour (or less) turnaround

Need a blog post ASAP? If you have immediate needs, we can write and deliver content within 24 hours. Ordering is easy and only takes a few minutes. Simply click here to answer some questions and submit your payment.

PR Delivers Value Rich, Informative Content To Your Customers

Delivering value through rich, informative content…

There’s a lot you can do with a well-written article, such as posting to your blog, distributing to your local media and trade publications and providing it to your customers or leads to deliver pertinent information. Our article writing services allow your brand to:

  • Showcase your industry expertise by providing valuable, in-depth content to your readers and potential customers
  • Boost your search engine optimization (SEO) strategy, demonstrating that the content you offer is valuable to readers
  • Develop a foundation for your digital marketing efforts, allowing you to build a greater presence through social media and other platforms.

A team of experienced article writers…

Starting at $79 each, Standard Articles delve deeper into a subject than a typical blog post. Word count is typically between 500 and 800 words—and we’re happy to conduct interviews with sources at no extra charge on an as-needed basis. We also offer longer pieces with prorated, affordable pricing.

HELPFUL FREE PR INFORMATION: If you need PR news and tips, and helpful articles, please check out our informative blog!

Our article service includes:

  • Original content from professional, U.S.-based article writers
  • 100% satisfaction guarantee
  • You own the rights to all articles developed
  • 24 hour (or less) turnaround
  • Free revisions

Need an article ASAP? If you have immediate needs, we can write and deliver content within 24 hours. Ordering is easy and only takes a few minutes. Simply click here to answer some questions and submit your payment.

Big Challenges Facing Your Small Business in 2016

5 Biggest Challenges Facing Your Small Business

Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. These include things like hiring the right people, building a brand and so on. However, there are some that are unique to small businesses – ones most large companies have grown out of long ago. We’ll look at the 5 biggest challenges in this article.

Read more: 5 Biggest Challenges Facing Your Small Business | Investopedia

Delroy A. Whyte-Hall of Whyte-Hall Communications, LLC has put together the following curated list of articles – all chock full of additional PR ideas, tips, and advise small businesses can use to boost not just their sagging images, but increase sales, and uplift their credibility in 2016. Whyte-Hall Communications, LLC is a leading Hagerstown small business public relations consultancy located at www.whytehallcommunication.com.

Enjoy your reading!

PR Ideas for the Small Retail Shop

Appeal to consumers–and boost your business–with these simple PR strategies. Q: I own a florist shop. What are some PR ideas I can use that are more suited for a small retailer vs. a big business? CLICK HERE TO READ MORE.

Public Relations Ideas for Small Business

In last year’s A Quick Reference Guide to Integrated Marketing, I highlighted a few ideas on how to infuse Public Relations activities into a broader Integrated Marketing Communications plan. Here I’d like to drill a bit deeper to emphasize the importance of including PR in an integrated plan, note its distinction as a separate IMC category, and brainstorm PR tactics that are manageable for small business owners. CLICK HERE TO READ MORE.

How do I run a marketing campaign on a tight budget?

Affordable small business promotional activities can be extremely successful but companies must get the basics right from day one… CLICK HERE to find out how.

Cheap and free PR tips for small businesses

Advertising is dead. A decent marketing drive costs the same as a three-bed semi – not the kind of budget at hand for most small businesses. But a carefully constructed PR campaign can cost nothing and deliver the world on a plate. Read on for our five tips from businesses that gave their brand a leg up…

5 PR Tips to Help Your Small Business Thrive

Few things can be labeled “easy” when it comes to growing a small business. Managing the day-to-day business operation, training employees, overseeing finances and keeping customers or clients happy doesn’t leave small business owners with much time to think about promoting their company’s own good works. But why then, do I continue to make the case that small businesses must consider public relations as an indispensible element of their business strategy? READ MORE.

Public Relations Tips and Tricks for Your Business

Creating an efficient PR and marketing plan is a cornerstone to building up your organization’s success. Marketing and PR, unfortunately, sometimes can be costly, particularly if you’re running a lean operation and just starting out. READ MORE.

Getting Press: Here’s 14 Public Relations Tips For Brands & Small Business

It’s not easy running a business. You have to produce a quality product, find new customers, provide impressive customer service and then, (when things go right) you need to market your success stories.

We set out to get tips from PR professionals at over a dozen companies and asked them to share some of their best public relations tips they use to get press for their company and/or clients.

What are new ways that brands and small businesses are getting publicity? CLICK HERE TO READ MORE.

5 Essential PR Tips for Small Businesses

Elaborate public relations campaigns can often be an expensive undertaking. Creating a PR campaign to fit the needs of your small business will require focused time and effort, but doesn’t have to break the bank. Below are a few tips to keep in mind when considering a public relations push: CLICK HERE TO READ MORE.